How a Website Should Be Designed for Search Engine Optimization?

Most of the people are of the view that search engine optimization (SEO) is an activity to be carried out after the website design is ready. However, a professional web design company in India would tell you something different. SEO should be kept in mind at every phase of the website design and development. Optimizing a website should be done extensively as a post-design activity, but the ground need to be created while creating the design.

The following discussion concentrates on how a website design company India designs a website to be search engine friendly.

Caring for Navigation and Internal Linking

Navigation is an important feature for a website to be successful among its audience and the search engine crawlers. So, a professional website designer devotes efforts to improve the navigation of a website. Besides, cross links from one page to other pages of the website should be taken care of in the design phase only. A good website design company would implement these things while laying out the website design.

Keyword Research

Has your website designer postponed the research of targeted keywords? If yes, you are going to end up with an ineffective website design. A web design company with experience would carry out the keyword research before even thinking about the design. An idea of the targeted keywords helps the designer to organize the things in a better way. Besides, the things like heading tags, image tags and others are optimized with the right keywords from the very beginning.

Using Graphics and Images

Graphics must be integrated with a website design carefully. The web designer should not encourage the use of graphics that are irrelevant to the website content or have size that takes huge time to load. Flash objects don’t participate in improving search engine visibility and should be used at the minimum. A good Web Design Company uses fewer images to link out; instead it prefers more of the text links.

Page Layouts

Using frames for page layout is a bad practice as the pages with frames are useless for the search engine spiders. Besides, the complex table structures are turn-offs for the search engine spiders. An expert Web Development Company India knows how to design web pages without such entities.

Some other steps taken by a good web design company are setting up analytic tracking tools, adding social media buttons suitably to the website design and using redirects properly. Websites that are designed using the tips mentioned above need fewer efforts for SEO later on.

EXL Interactive is a website design company India offers for professional website designing. The website design company has a good knowledge of search engine optimization and uses its expertise to render search engine friendly website designs.

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