Thursday, August 26, 2010

A Better Understanding Of SEO

The term ‘Search Engine Optimization (SEO)’ is too broad and needs to be divided into categories. Two major categories involved in SEO are ‘Off Page Optimisation’ and ‘On Page Optimisation’. The former category includes Directory submission, Classified Submission, Social bookmarking, Article Submission, Press Release Submission, Blog submission, RSS Submission, Forum posting, Link Building, Reciprocal linking, Do Follow Blog Commenting. The latter category, ‘On Page Optimisation’ takes into consideration techniques like Site Analysis, Keyword Research, Keyword Density, Title tags, Meta Tags, Meta Description, H1 Tags, ALT Tags, URL Structure, Internal Linking, Sitemaps, Robot.Txt, Blog posting, W3C Validation and Track of target keywords.

In today’s time, SEO services have gained popularity because every business (Small sized and others) require to maintain a website for the easy accessibility and mobility of their products. A product’s face value is increased when it is given a professional look online. Let me add, an appealing design is not enough when it comes to sales. A website is required to appear in the first pages of search engines like Google, Yahoo, MSN so that people notice it and reach your products and services. Google has certain criteria to rank a site high in its search engine. Some of the techniques are easy enough to be implemented but guaranteed results are in the hands of SEO Company.

When a website exists nowhere in the Google pages or exists at the last pages, SEO Company India works at certain things like keyword density, reciprocal linking, and site analysis. The premium services of a company should be emphasised so that irrelevant things are marginalised. Let us get into the technicalities:

Meta Tags

Meta Tags are further split into title tag, description tag and keyword tags. It contributes in increasing the web presence and providing an organised website. It has different sections for the internal pages which makes it easy for the users to reach the in depth information.

Link Building

A website needs to be promoted on various other sites in order to gain popularity. Link Building is one of the SEO friendly methods for the Search Engine Optimization. There are essentially three types of Link Building; one way, two way and three way. One way includes posting our links on various other sites, forums, blogs, and social networking sites. Two way link building deals with exchanging links between two websites. Lastly, three way link building is reciprocal link exchange not specifically on each other’s sites.

There are several other technicalities for successful results in the search engines. Since there are various investments in a business, we make sure that you get cheap SEO Services ensuring guaranteed results!! We await your response.

Article Source :- http://www.articlesengine.com/Article/A-Better-Understanding-Of-SEO/615629/1

1 comment:

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